28 04, 2017

How to Measure Your Mobile Campaign ROI

By | April 28th, 2017|Categories: Mobile Marketing, Origami Updates|Tags: , |

Get an insider’s view on how to implement effective measurement strategies to prove marketing ROI of complex mobile advertising campaigns. Mobile Activity is Shifting Fast Mobile devices are changing the customer journey faster than ever with always-on access to information. This shift is introducing new challenges and begs a lot of questions... Do you have the data [...]

23 03, 2017

Capitalizing on the Age of Mobility

By | March 23rd, 2017|Categories: Cross-Channel Measurement, Marketing Measurement Best Practices, Mobile Marketing|Tags: , , , |

  The following post is the foreword to The Insider's Guide to Mobile Advertising. "In 2015, the smartphone emerged as the primary touchpoint for the entire U.S. digital audience, representing 65% of all time spent on digital media. And, already by Q1 of 2017, smartphone ownership is at 81% of Americans 12 and older, according Edison [...]

11 06, 2015

Twitter Creates Ad Targeting For Apps Installed On Devices. Complicates Ad Spend Measuring

By | June 11th, 2015|Categories: Mobile Marketing|Tags: , , |

With most digital interactions between brands and customers taking place on mobile, it's not surprising that Twitter can now target users via app categories. The latest feature will let advertisers target mobile users based on apps already installed on their devices. This added feature will certainly complicate how marketing teams measure ad spend across targeting criteria. [...]

1 09, 2013

Mobile Marketing – Another Opportunity, Another Data Silo

By | September 1st, 2013|Categories: Mobile Marketing|Tags: , , |

We have done quite a few posts on the different data silos - website data, social data, email data, etc. - that have emerged in the digital marketing world and how they make analytics challenging.  And just when we thought things were slowing down a bit, MobilePaymentsToday recently published an article by Henry Helgeson of Merchant [...]