3 03, 2016

Getting ready to scale! New executives and new headquarters

By | March 3rd, 2016|Categories: Origami Logic Platform, Origami Opinions|Tags: |

We are seeing a lot of demand for our Marketing Signal Measurement solution from some of the largest advertisers in the world. To address this demand, we plan to significantly scale our product capabilities and go-to-market efforts this year. To mark steps in that direction, we made a series of exciting announcements today… We announced the hirings [...]

3 11, 2015

Origami is growing! New innovation lab in Tel Aviv and new Chief Revenue Officer

By | November 3rd, 2015|Categories: Origami Logic Platform, Origami Opinions|Tags: , |

Today, we made a couple of exciting announcements... We announced the first major step in our global expansion with the appointment of experienced technology leader Raviv Pavel as the general manager of a newly created subsidiary, Origami Logic Israel. Raviv will work with our co-founder and CTO Ofer Shaked to build a new technology innovation lab [...]

29 09, 2015

It Takes A Village…

By | September 29th, 2015|Categories: Uncategorized|Tags: |

I am excited to announce that we have closed a $25 million Series C round of financing. The round was led by new investor Next World Capital with participation by DAG Ventures, as well as existing investors Accel Partners, Icon Ventures and Lightspeed Ventures. This round brings our total funding to date to just shy of [...]

17 09, 2015

Origami Logic Announces The First Marketing Signal Measurement Platform

By | September 17th, 2015|Categories: Origami Logic Platform|Tags: , |

Oriami Logic is happy to announce the worlds first Marketing Signal Measurement Platform. To manage and optimize marketing campaign investments, modern marketers must be able to measure the millions of marketing signals produced by their digital and offline programs. As previously defined in the Origami Logic Marketing Signals Framework, marketing signals are measures of response to daily marketing [...]

16 07, 2015

Introducing The Marketing Signals Framework

By | July 16th, 2015|Categories: Marketing Analytics|Tags: , , |

We're excited to announce the Origami Logic Marketing Signals Framework. As marketers we understand how difficult and confusing it is to collect and analyze the mountains of data from our marketing channels. All of these insights and signals can become overwhelming to most marketing teams and make it difficult for us to act decisively. We built [...]

1 04, 2015

Engineering Insights: 8 Common Roadblocks to Building Your Own Connectors

By | April 1st, 2015|Categories: Origami Opinions|Tags: , , |

Co-authored by Tali Dolev and Siamack Sanaie These days, every marketing team is looking for ways to collect and analyze the vast amounts of data generated by dozens of different channels and sources. When a marketing team has grown to the point where their performance measurement needs can no longer be satisfied by basic analytics tools, they [...]

12 02, 2014

Origami Logic Hires Devan Batavia as VP of Worldwide Sales and Channels

By | February 12th, 2014|Categories: Media Transparency|Tags: , , |

A couple weeks ago, when we announced our $15 million Series B round of financing, we said we would use the funds to ramp up our engineering, sales and marketing efforts. To that end, today we are excited to make this announcement... Origami Logic Hires Devan Batavia as VP of Worldwide Sales and Channels Batavia developed [...]

29 01, 2014

Origami Logic Closes $15 Million in Series B Financing

By | January 29th, 2014|Categories: Origami Logic Platform|Tags: , , |

We are very excited about the announcement we made this morning... Origami Logic Closes $15 Million in Series B Financing Led by Jafco Ventures Company will use funds to ramp up sales and marketing January 29, 2014 - Menlo Park, CA - Origami Logic, the developer of marketing intelligence solutions, today announced that it raised $15 [...]

10 10, 2013

Origami Logic Hires Scott Jones, Former Responsys GM, as VP of Marketing

By | October 10th, 2013|Categories: Origami Logic Platform|Tags: , , |

We are excited about the announcement we made this morning... Origami Logic Hires Former Responsys GM as VP of Marketing Scott Jones joins leadership team at next-gen marketing measurement and analytics provider October 10, 2013 - Menlo Park, CA - Origami Logic, a cloud-based marketing analytics provider that is changing the way businesses drive their marketing, [...]