21 12, 2016

What is the Marketing Graph™ Anyways?

By | December 21st, 2016|Categories: Cross-Channel Measurement, Origami Logic Platform|Tags: , , |

In the latest release of our Marketing Signal Measurement Platform, we focused on updates that help marketers make cross-channel campaign decisions in-flight and address data transparency concerns.  The Origami Logic Marketing Graph™, the focal point of the release, is the 'secret sauce' that allows Marketers to dynamically define the relationships between different marketing elements — campaigns, activities, [...]

16 11, 2016

Announcing the Fall 2016 Release of Our Marketing Signal Measurement Platform, Features Marketing Graph™ Advances

By | November 16th, 2016|Categories: Marketing Analytics, Origami Logic Platform|Tags: , , , , |

We are excited to be announcing the latest release of our Marketing Signal Measurement Platform. This release helps marketers make cross-channel campaign decisions in-flight and address data transparency concerns. The latest enhancements to the platform and the foundational Marketing Graph™ provide category-leading capabilities to collect, refine and normalize marketing performance data across channels, brands and regions, [...]

17 09, 2015

Origami Logic Announces The First Marketing Signal Measurement Platform

By | September 17th, 2015|Categories: Origami Logic Platform|Tags: , |

Oriami Logic is happy to announce the worlds first Marketing Signal Measurement Platform. To manage and optimize marketing campaign investments, modern marketers must be able to measure the millions of marketing signals produced by their digital and offline programs. As previously defined in the Origami Logic Marketing Signals Framework, marketing signals are measures of response to daily marketing [...]

7 04, 2015

Origami Logic Content Cards: Connecting Creative Assets and Performance Data Across Channels

By | April 7th, 2015|Categories: Cross-Channel Measurement|Tags: , , |

Today is the day! Origami Logic is excited to announce the integration of our new Content Cards. The newest addition to our marketing intelligence platform takes marketing performance measurement to the next level. Our new Content Cards connect creative assets such as videos, photos, artwork and other forms of content to campaign performance data. Not only [...]

19 03, 2015

Marketing Hacks: How to Name and Categorize Data for Accurate Reporting That Scales

By | March 19th, 2015|Categories: Cross-Channel Measurement, Digital Marketing, Marketing Measurement Best Practices, Origami Logic Platform|Tags: , , , , , |

One of the most overwhelming experiences a marketer can have is trying to make sense of unorganized mountains of performance data. The average marketer collects data from dozens of sources and channels across social media, search, adwords, web, display ads and many more. Not only is this data collected from multiple sources, these grouping of sources [...]

28 05, 2014

Introducing Our Marketing Intelligence Platform

By | May 28th, 2014|Categories: Origami Logic Platform|Tags: , , |

Today is a big day for Origami Logic. We are launching our solution, the Origami Logic Marketing Intelligence Platform. While the timeframe for our launch isn’t that far off from what we originally planned, there aren’t too many companies out there who have had two TechCrunch articles written about them that have “Still In Stealth” in [...]

29 01, 2014

Origami Logic Closes $15 Million in Series B Financing

By | January 29th, 2014|Categories: Origami Logic Platform|Tags: , , |

We are very excited about the announcement we made this morning... Origami Logic Closes $15 Million in Series B Financing Led by Jafco Ventures Company will use funds to ramp up sales and marketing January 29, 2014 - Menlo Park, CA - Origami Logic, the developer of marketing intelligence solutions, today announced that it raised $15 [...]