3 03, 2017

Marketing Intelligence: BI, Build, or Buy?

By | March 3rd, 2017|Categories: Origami Opinions|Tags: , , |

  For those who’ve tried the BI and build paths, it’s no longer a question. The proliferation of marketing signals has become daunting, if not ridiculous. According to Scott Brinker there are nearly 5,000 martech vendors out there, many of them representing distinct data sources for marketers to analyze and optimize against. The CMO of one of [...]

31 08, 2016

Media Transparency – who’s at fault?

By | August 31st, 2016|Categories: Media Transparency, Origami Opinions|Tags: , |

  In the aftermath of the ANA’s initial Media Transparency Report  and follow-up recommendations, one thing is clear: media transparency is one piece of a larger transparency problem that advertisers and agencies need to discuss. This is an urgent matter. For context, consider the conditions for agencies and advertisers: Advertisers: Brands are struggling to operate and [...]

3 08, 2016

Keeping up with Marketing Measurement

By | August 3rd, 2016|Categories: Cross-Channel Measurement, Marketing Dashboards, Marketing Measurement Best Practices, Origami Opinions|Tags: , , , |

Forrester Research just published an update to their “Vendor Landscape: Marketing Measurement and Optimization Solutions” research note. This is an update to an existing note and once again attempts to frame a very diverse, fast moving and constantly evolving practice area - far from an easy task and kudos to the team for taking it on. [...]

2 06, 2016

Having Fresh Data is Better Than Driving Daily Action

By | June 2nd, 2016|Categories: Digital Marketing, Origami Opinions|Tags: , , |

Our co-founder and VP of product, Alon Amit, got the chance to present at this year's Direct Marketing News' (DMN) Marketing & Tech Innovation Summit (MTIS). After the presentation, Alon met up with Ginger Conlon, DMN Editor-in-chief, to discuss how marketers can better access and utilize data. Some paraphrased Q&A from the above interview: Ginger: You mentioned [...]

25 05, 2016

The “3 Ps” Checklist To Become an Agile Marketing Organization

By | May 25th, 2016|Categories: Marketing Measurement Best Practices, Origami Opinions|Tags: , |

As I discussed in my last post digital marketing has made it imperative for brands to increase the pace of their marketing decisions, as it is no longer sufficient to have the lengthy decision cycles as in the days before digital. In order to become agile, marketing organizations need to implement a measurement initiative that puts [...]

16 05, 2016

10 Key Evaluation Criteria for a Cross-Channel Marketing Data Insights Tool

By | May 16th, 2016|Categories: Digital Marketing, Marketing Measurement Best Practices, Origami Opinions|Tags: , , |

Marketers should expect more from their Performance Reporting Although marketers are all too used to being told “you can’t have that” in response to a request for performance information, there has been some significant movement forward in technology, functionality and usability.  Given that, it’s a good time to check in on what you should expect to [...]

12 05, 2016

Reflections from the Marketo Marketing Nation Summit

By | May 12th, 2016|Categories: Events, Origami Opinions|Tags: , |

Now that the whirlwind of activity has died down a bit from the Marketo Marketing Nation Summit this week, the team has had a chance to reflect on the giant industry peer gathering in Las Vegas. It was certainly exciting to listen on social channels to some of the top influencers on social media including Ann Handley, Scott Brinker and  Jon [...]

4 05, 2016

Market Local, Measure Global: Leading Global Fortune 50 Powerhouse Moves to Daily Insights using Origami Logic

By | May 4th, 2016|Categories: Marketing Analytics, Origami Opinions|Tags: , |

In order to remain relevant in today’s customer-centric world, it’s not a stretch to say that global brands are aware they need localized digital marketing strategies. However, this presents a new challenge: How can global brands and executive teams adequately understand what’s going on at the local level, in a timely enough manner to make effective [...]

3 11, 2015

Origami is growing! New innovation lab in Tel Aviv and new Chief Revenue Officer

By | November 3rd, 2015|Categories: Origami Logic Platform, Origami Opinions|Tags: , |

Today, we made a couple of exciting announcements... We announced the first major step in our global expansion with the appointment of experienced technology leader Raviv Pavel as the general manager of a newly created subsidiary, Origami Logic Israel. Raviv will work with our co-founder and CTO Ofer Shaked to build a new technology innovation lab [...]

17 08, 2015

Origami Logic VP of Marketing and VP of Product Host Marketing Signal Measurement Webinar

By | August 17th, 2015|Categories: Events, Origami Opinions|Tags: , , , , |

We are only two days away from our Marketing Signals webinar. Join Origami Logic VP of Marketing, Scott Jones and VP of Product, Alon Amit for an in-depth dive into the top strategies for measuring marketing signals. Scott and Alon will walk marketers through creating and organizing the most effective marketing measurement framework for delivering accurate [...]