11 10, 2016

A Method to the Martech Madness: How to make sense of campaign data from a CMO’s perspective

By | October 11th, 2016|Categories: Digital Marketing, Marketing Analytics, Uncategorized|Tags: , , , |

This story was written by Origami Logic CMO, Steven Wastie, and was originally published on Scott Brinkler's Chief Marketing Technologist Blog.  As a modern marketer, you’re overwhelmed with information, all the time — and there’s no end in sight as complexity and the pace of change shows absolutely no sign of letting up. Your job looks [...]

5 04, 2016

2016 Marketing Signals Survey Report

By | April 5th, 2016|Categories: Cross-Channel Measurement, Marketing Analytics|Tags: , , , |

In early 2016, we conducted an online survey investigating the ways today’s marketers quantify marketing signals and optimize marketing performance. The results of the Marketing Signals Survey are detailed in a report that offers insight into the channels, optimization drivers, and measurement barriers that impact marketers most, along with the potential opportunities marketers may be missing. [...]

16 07, 2015

Introducing The Marketing Signals Framework

By | July 16th, 2015|Categories: Cross-Channel Measurement|Tags: , |

We're excited to announce the Origami Logic Marketing Signals Framework. As marketers we understand how difficult and confusing it is to collect and analyze the mountains of data from our marketing channels. All of these insights and signals can become overwhelming to most marketing teams and make it difficult for us to act decisively. We built [...]