9 05, 2019

Realizing the True Potential of In-Housing

By | May 9th, 2019|Categories: Marketing Dashboards, Marketing Measurement Best Practices, Paid Media|Tags: , |

With brands increasingly seeking more control and transparency into their digital media spend, many marketers are taking matters into their own hands. And while the challenges are many, with the right people, processes and platform in place, brands can tap into the true potential of programmatic in-housing. But don’t just take our word for it. Take [...]

30 04, 2019

Infographic: Work Smarter, Not Harder | Harness the Power of Programmatic

By | April 30th, 2019|Categories: Infographics|Tags: , , |

25 04, 2019

3 Ways In-House Programmatic Teams Can Work Smarter

By | April 25th, 2019|Categories: Digital Marketing, Marketing Measurement Best Practices, Paid Media|Tags: , |

With brands increasingly seeking more control and transparency into their digital media spend, many marketers have decided to take matters into their own hands. And while two years ago programmatic in-housing was more talk than reality—a 2017 study showed just 1.4% of respondents actually followed through with it – our new research reveals that that’s rapidly [...]