How Autotrader Is Creatively Marketing To The Olympics Without Marketing To The Olympics

By | July 27th, 2016|Categories: Campaign Report|Tags: , , , |

If you are not an official Olympics sponsor, running an Olympics-related marketing campaign is not easy. As we discussed in a previous post, while the International Olympic Committee modified a rule (Rule 40) last summer that makes it possible for non-sponsors to run Olympics ad campaigns, there are a lot of restrictions. They can’t mention words [...]