19 09, 2016

Big Brands are Boarding the Back-to-School Bus: See Why Disney and Dolce & Gabbana are Getting an A+ in Social Engagement

By | September 19th, 2016|Categories: Marketing Analytics, Social Media Marketing|Tags: , |

The Back-to-School shopping season is big business. In a recent survey, The National Retail Federation estimated that $27.3 billion will be spent on Back-to-School shopping this year, a significant increase over the $24.9 billion spent in 2015. Now that the new school year is gearing up, we thought it would be a good time to take [...]

16 09, 2016

Curious Which Brands Placed Gold, Silver and Bronze in the Brand Olympics? We Have You Covered!

By | September 16th, 2016|Categories: Cross-Channel Measurement, Marketing Analytics, Social Media Marketing|Tags: , , , , |

                    Now that the Games are over, here are some of the brands that scored big in the social engagement event for their Olympics marketing campaign. First, the medal winners. No surprise that they are all athletic apparel brands that had a lot at stake during the Olympics. [...]

30 08, 2016

Key Findings: Brand Olympics 2016

By | August 30th, 2016|Categories: Campaign Report, Cross-Channel Measurement, Social Media Marketing|Tags: , , , , |

The Olympics is one of marketing’s biggest stages as brands vie for the attention of consumers around the world. Since March of this year, we have been tracking the Olympics-related social activity of 40 brands - 38 worldwide and Team USA sponsors and two non-sponsors (adidas and Under Armour). Now that the Olympics torch has been [...]

18 08, 2016

The Social Engagement Value Of An Olympic Star

By | August 18th, 2016|Categories: Campaign Report, Cross-Channel Measurement, Social Media Marketing|Tags: , , , , , |

Many brands - both sponsors and non-sponsors - are featuring/sponsoring athletes in their Olympic marketing campaigns. One of the benefits of sponsoring athletes is the ability to leverage their star power and their social followings, some of which are very large. We were curious about the value of a star Olympian’s social presence so we took [...]

16 08, 2016

How Olympics Non-Sponsors Are Taking Advantage Of Rule 40

By | August 16th, 2016|Categories: Campaign Report, Cross-Channel Measurement, Social Media Marketing|Tags: , , , , , |

Much has been written about the new Rule 40 that enables non-sponsors to market during the Olympics, unlike before. Now that the Olympics are underway, we took a look at the different approaches some non-sponsor brands are taking to engage with social audiences during the Games. Here are three different examples… Under Armour - The “Superstar” [...]

1 08, 2016

Visa: How Athletes Are Being Leveraged For Their Olympics Campaigns

By | August 1st, 2016|Categories: Campaign Report, Guest Perspective, Social Media Marketing|Tags: , , , |

Visa is an old pro when it comes to sponsoring major sporting events, like the FIFA World Cup and the Olympics. However, for the Rio Olympics, they are taking a different approach in terms of the role athletes (“Team Visa”) are playing in their marketing Olympics campaigns. We recently had a chance to speak with Jessica [...]

19 07, 2016

8 Steps to Driving New Business by Leveraging Snapchat

By | July 19th, 2016|Categories: Social Media Marketing|Tags: , , |

Advertising on Snapchat is blowing up for big brands that can afford to ‘pay to play’ for Sponsored Stories and Discover channels. However, that price barrier is not stopping smaller brands and organizations from throwing their hat in the ring. Brands everywhere (big and especially small) are starting to leverage Snapchat Stories to drive new business. [...]

7 04, 2016

Social Marketing Champions of March Madness

By | April 7th, 2016|Categories: Campaign Report, Social Media Marketing|Tags: , , , , |

If you are a marketer, the frenzy of a marketing and advertising opportunity that March Madness presents is one that you can’t afford to miss out on. We are living in an always-on digital world and with the plethora of engagement channels increasing, being able to track cross-channel campaigns and take action on insights has never [...]

14 04, 2015

20 Reasons Why Social Analytics Is A Nightmare — And What To Do About It

By | April 14th, 2015|Categories: Social Media Marketing|Tags: , |

Editor's Note: Kohki Yamaguchi heads up the product marketing efforts at Origami Logic. He is a regular columnist for Marketing Land and this article first appeared on Marketing Land in July 2014. Social media managers and analysts have one of the toughest jobs in digital marketing today. Imagine trying to be an expert in content marketing, acquisition and retention [...]

23 02, 2015

So Much Marketing Data, So Few Insights

By | February 23rd, 2015|Categories: Social Media Marketing|Tags: , , |

As the CEO of Origami Logic, I have the privilege of spending a great deal of my time talking with marketers in global brands who are trying to use data to get the most out of their efforts. The conversations are fascinating and they always get me thinking about where the industry is going and what [...]