Marketing Hacks: How to Name and Categorize Data for Accurate Reporting That Scales

By | March 19th, 2015|Categories: Cross-Channel Measurement, Digital Marketing, Marketing Measurement Best Practices, Origami Logic Platform|Tags: , , , , , |

One of the most overwhelming experiences a marketer can have is trying to make sense of unorganized mountains of performance data. The average marketer collects data from dozens of sources and channels across social media, search, adwords, web, display ads and many more. Not only is this data collected from multiple sources, these grouping of sources [...]