Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami Logic team members to provide solutions and insight into marketing must-know topics like agile marketing analytics, campaign performance measurement, video ad campaigns, marketing KPIs, and marketing attribution. Learn [...]
Embracing A New Social Contract To state the obvious, developing a marketing campaign used to be infinitely less complex than it is today. In the recent past we had but a handful of channels to chose from; television, radio, print, direct mail. It made for a relatively straight forward planning process, customer journey and a well [...]
In this infographic, you will learn the 3 keys to producing successful digital video ad campaigns: Establish a measurement foundation Build creatives to support your KPIs Execute across the right inventory For more on creating powerful digital videos and to see some examples of winning campaigns, check out our Insider's Guide to Video Advertising.
This story was written by Origami Logic CMO, Steven Wastie, and was originally published on Scott Brinkler’s Chief Marketing Technologist Blog. Video is an effective mechanism for amplifying a brand message and engaging with consumers in ways that “connect” with them. In a recent analysis we did on Rio Olympic campaigns, the brands with popular videos/commercials [...]
This is Part II of our ongoing blog series on creating and measuring game-changing video advertisements. If you missed it, Part I covers establishing a foundation for measurement in order to prove ROI. Once you have set your desired KPIs against your brand’s goals, planning a powerful and relevant DV campaign is the next step. The key [...]
Marketers have doubled-down on paid digital video (DV) ads in the last two years, and with growth comes obstacles in navigating this new frontier. According to the latest IAB Video Study, marketers say the major hurdles to spending on DV ads are measurement (and proving ROI), ease of execution, and content quality. Even big-time publishers like Facebook [...]
Mother's Day is just around the corner and top brands have released new campaign ads that have generated an impressive number of online views. Pandora's "The Unique Collection" ad has brought in almost 14 million views since its release in mid April. Along with Pandora, brands like Ziplock, Hallmark and Volkswagen have found success as well. Check [...]
Earlier this week, our CEO, Opher Kahane, attended the Accel Partners Symposium. The theme of this year's event was "Re-Imagining the Modern Enterprise". At the event, Opher was interviewed by John Furrier of SiliconANGLE and Jeff Kelly of Wikibon on the use of big data in marketing. Check out the video of the interview, and if you don't have time [...]