17 01, 2018

Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 2, “The Shift to Digital Channels”

By | January 17th, 2018|Categories: Guest Perspective|Tags: , |

This is the second part of an interview we recently conducted with Jessica Williams of Visa Global Innovation Marketing. Visa is once again a sponsor of the Winter Olympic Games so we talked with Jessica about the approach they are taking for their upcoming Olympics campaign. The first part of the interview can be found here. [...]

10 01, 2018

Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 1, “It’s All About the Athletes”

By | January 10th, 2018|Categories: Guest Perspective|Tags: , , |

A couple years ago, we had the good fortune to interview Jessica Williams of Visa’s Global Client and Digital Products Marketing team about Visa’s marketing campaign for the Summer Olympic Games in Rio. With the 2018 Winter Olympics approaching, Jessica was kind enough to spend some time with us recently to discuss the approach Visa is [...]

1 08, 2016

Visa: How Athletes Are Being Leveraged For Their Olympics Campaigns

By | August 1st, 2016|Categories: Campaign Report, Guest Perspective, Social Media Marketing|Tags: , , , |

Visa is an old pro when it comes to sponsoring major sporting events, like the FIFA World Cup and the Olympics. However, for the Rio Olympics, they are taking a different approach in terms of the role athletes (“Team Visa”) are playing in their marketing Olympics campaigns. We recently had a chance to speak with Jessica [...]

31 03, 2016

Origami CEO Opher Kahane and Jessica Williams of Visa to Speak at The eMetrics Summit

By | March 31st, 2016|Categories: Events, Guest Perspective|Tags: , , |

  Early next week, digital marketing analytics professionals will be gathering in San Francisco for The eMetrics Summit. The eMetrics Summit brings together marketing analytics practitioners, experts and visionaries to discuss capturing and applying insights from daily marketing data. On Monday, April 4, Origami Logic CEO and Co-founder Opher Kahane and Jessica Williams, Global Innovation Marketing [...]