2 06, 2017

Personalized marketing insights on your phone

By | June 2nd, 2017|Categories: Origami Logic Platform, Origami Updates|Tags: , , |

In case you missed our monthly newsletter, here is a roundup of what's new! Announcing Origami Stories: Personalized marketing insights on your phone Now you can access insights about your cross-channel campaigns while you're on the go. Origami Stories leverages AI to deliver key performance indicators and insights directly to marketers, in real time. Users can dive deeper [...]

18 05, 2017

Want transparent access to marketing performance data? Own the problem.

By | May 18th, 2017|Categories: Origami Logic Platform, Origami Opinions, Origami Updates|Tags: , , |

It’s been eight months since Facebook “Inflate-Gate” (as a refresher, see admission from Facebook), where they miscalculated the average view time on video ads during a two-year period, but the saga continues. Earlier this week, Facebook admitted to their fifth metrics error and this time, they are refunding some advertisers. Advertisers are getting frustrated and are [...]