Mother's Day

Mother’s Day is just around the corner and top brands have released new campaign ads that have generated an impressive number of online views. Pandora’s “The Unique Collection” ad has brought in almost 14 million views since its release in mid April. Along with Pandora, brands like Ziplock, Hallmark and Volkswagen have found success as well. 

Check out our Mother’s Day Marketing round up. 

Pandora’s “The Art of You” Campaign for Mother’s Day: The Unique Collection.

Pandora, the popular charm-bracelet retailer, wants to know if you’re unique enough that your children could pick you out of a line-up while blindfolded. 

To promote Pandora’s The Unique Collection, they filmed a touching video of children blindfolded and asked them to pick out their mothers by touch alone. The 3-9 year olds touch hair, faces, rings, bracelets and hands to find their moms. The two minute video celebrates how unique and special moms are in our lives and ultimately reminds viewers to buy Pandora’s personalized jewelry.

The video has over 13,800,000 views.

Teleflora: Ryan’s unforgettable Mother’s Day delivery to Mom

In this emotional video, flower delivery service, Teleflora, helps Ryan deliver an unforgettable Mother’s Day gift. Ryan is a Navy Commander who hasn’t seen his mother in two years. In the emotional video below, Ryan thanks his mom for sacrificing her career to have him, for raising him as a single mom, and for teaching him the values that he passed on to his children. The video has over 4.1 million views.

The Body Shop UK: Mother’s Day for HM “The Queen”: a royal home video

When it comes to preparing for Mother’s Day, the royal family has just as much trouble as everyone else. That is the premise behind The Body Shop’s playful Mother’s Day ad. The group of impersonators play Prince Charles; his wife, Camilla; Prince Henry and even the Queen’s two famous Welch Korgis. The family struggles to prepare for her Majesty’s big day. 

Ziplock & Tough Mudder: Tough Mothers

In partnership with popular obstacle course competition, Tough Mudder, Ziplock released three spots to celebrate the small victories moms have each day. The challenges ask mothers to quickly complete their typical daily tasks in a mom-style obstacle course with assistance from the brands new Easy Open Tab Ziplock bags. Three mothers compete against each other through nine obstacles. The video has over 4.2 million views so far.

Volkswagen: 2015 Volkswagen Passat TDI Clean Diesel | “Mom”

VW took a different and rather funny approach to their Mother’s Day marketing. In their 45 second ad, VW introduces three young brothers wreaking havoc on an unsuspecting gas station convenience store. Shaking sodas, spilling slushies and lots of cheez-wiz, all while mom is outside filling up on gas. It looks like mom should have went with the VW Passat Deisel over the gas guzzling alternative.

Hallmark: Amy, Peggy & Lisa: Hallmark #PutYourHeartToPaper

In its latest “Put Your Heart to Paper” campaign, Hallmark encourages its subjects to express their deeper feelings about their mothers beyond phrases like “Thank you” and “I love you.” The subjects are unaware their moms are watching in another room and will be joining them on camera. In this series of videos, Hallmark aims to help its subjects express their love and appreciation for their moms.

Like what you read? Leave us a comment or subscribe to our blog.

Marketer's Guide to Measuring Social Engagement