Create beautiful dashboards and custom KPIs tailored
for your team and uncover insights to enhance performance.

build marketing dashboards

Visualization built for marketers

How you present marketing results greatly effects whether your audience can intuitively translate insights into action. InsightStudio, our advanced dashboard building app, provides an extensive visualization library that includes everything you need to transform data into visual stories that are meaningful for marketers.

  • Visualize your data using dozens of beautiful charts, graphs, and tables
  • Easily build dashboards in a drag-and-drop interface that’s simple to learn
  • Extensively customize the look and feel to match your brand guidelines
  • Collaborate by annotating dashboard elements with date-sensitive commentary

build marketing dashboards

cross-channel marketing reports

Actionable data in context with your marketing

To get insights that can make an impact, you need detailed, cross-channel data that’s presented in context with your campaigns. Origami Logic displays data in ways that are meaningful for marketers and lets you drill-down, so that you never need to look elsewhere to find the answers you need.

  • Collect every metric, granularity, and dimension from source systems
  • Analyze summary results down to individual ads, posts, and creative elements
  • Automatically pull in creative imagery, text copy, publish date, targeting, and more
  • Combine creative imagery and quantitative results in a single visualization

filter marketing dashboards

Filter dashboards and KPIs to see results in context

The ability to slice-and-dice your KPIs by product, channel, geography, and beyond is key to exploring what’s truly driving performance. Origami Logic makes it easy to filter your dashboards by any category within your data, so understanding what is driving campaign performance has never been easier.

  • Filter everything from individual metrics to entire dashboards
  • Drill down on multiple dimensions in any order to pinpoint performance drivers
  • Quickly search through results and locate what’s truly of interest

filter marketing dashboards

benchmark marketing performance

Benchmark performance by channels and time periods

Assessing current performance is difficult without context. Whether it’s tracking run rate against pre-set targets and goals, indexing performance against historical periods, looking for trends over time, or comparing results across segments, Origami Logic makes it easy for you to see what is working and what’s not.

  • Track run rate against user-defined targets and goals
  • Compare performance across flexible date ranges (MoM, YoY, etc.)
  • Benchmark performance vs. competitors and calculate share of voice
  • Find high-performing categories, segments, and content

search marketing data

Explore all your data with guided, conversational search

Answering ad hoc questions can require digging into your data beyond top-line results. Origami Logic’s search utility allows you to explore all your performance data and content assets, across all of your marketing channels so that you can quiclkly find exactly what you need.

  • Quickly search across channels to discover your best performing content
  • Explore and visualize content-level contribution to top-line results
  • Overlay and correlate signals across channels, on the fly
  • Export data at any level for external exploration and analysis

search marketing data

build marketing dashboards

Easily build new views and dashboards

Start with a template, clone an existing design, or use the drag-and-drop interface to build a custom dashboard to suit your needs. Metric selection, chart design, and branding is simple with Origami Logic’s suite of dashboard editing tools that were designed with marketers in mind.

  • Select from a palette of widgets to show data the way you want
  • Set up access rights so the right people have view and access rights
  • Utilize dashboard filters to drive consistent views and drill into details
  • Automatically distribute reports on the fly or on a schedule

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See what your marketing data can do for you. Talk to an expert today.