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Search and organize all of your marketing data and campaign results
by geo, products, audience segments, channels, or any way you’d like.

cross channel marketing data

Harmonize data to a consistent marketing language

Marketing data comes in many formats and naming conventions depending on the source, complicating efforts to understand performance as whole. Origami Logic harmonizes cross-channel data, breaking down silos between channels, media, and platforms, so that you can ask questions that span not just one data source, but all of them.

  • Reconcile regional and geographical names across data sources (e.g., United States, USA, US)
  • Map and harmonize metric names and definitions across platforms and channels
  • Map creative and message fields across assets, such as titles, descriptions, posts, imagery, etc.
  • Align account structures across platforms, such as accounts, campaigns, ad groups, etc.

cross channel marketing data

marketing data analysis

Enrich your data to provide insights

Using sophisticated data science, Origami Logic enhances your raw data with essential granularities, dimensions, and metadata, allowing you to slice-and-dice your performance data in ways that simply is not possible using data directly from source systems.

  • Calculate date and time granularities not available in the source data, such as fiscal year to date
  • Derive metrics, such as impressions and reach, when a value is not provided (e.g., in social posts)
  • Identify signals by country using data science and breakdowns of similar signals
  • Calculate metric values for additional levels in an account, such as average quality scores for a campaign

combine marketing data

Fuse together data from diverse marketing sources

Different data sets need to be joined together to answer cross-channel questions, identify overlaps or missing content, and to make results more easily understandable. Origami Logic correlates and then fuses data and assets across channels and sources to generate insights beyond the sum of the individual parts.

  • Merge paid performance and spend for sponsored posts with organic results of the original post
  • Append proprietary info such as lead scores to ads, creatives, and other assets
  • Find hidden content via integration with other platforms (e.g. find “dark posts” using sponsored ads)
  • Automatically label segment names by campaign, post text, message subject, keyword, and other identifiers

combine marketing data

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Categorize data before, during and after campaigns

Organizing campaign signals in the context of your business is necessary for understanding how your marketing is impacting the bottom line. Origami Logic lets you easily create rules to automatically categorize and re-categorize marketing data by brands, products, geographies, campaigns, and more.

  • Apply labels to dynamically tag and organize results for reporting
  • Create rules to automatically classify results as they flow into the platform
  • Easily create hierarchies of categories to map to your business needs
  • Eliminate rigid and expensive to maintain data marts and data cubes

create marketing metrics

Build custom metrics tailored to your business priorities

A drag-and-drop formula builder makes it simple to build custom metrics that are perfectly aligned to your marketing objectives. Bring together data from all your channels and campaigns to create shared metrics so that your entire team can know what’s working, what isn’t, and where to optimize.

  • Create custom cross-channel metrics using our intuitive formula builder
  • Easily standardize and manage metric definitions across reports and teams
  • Automate metric aggregation across accounts, content, and date ranges
  • Intelligent weighted calculations for averaging across assets and date ranges

create marketing metrics

Learn More
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See what your marketing data can do for you. Talk to an expert today.