Fuse and harmonize data from diverse sources
Marketing data comes in many formats and naming conventions, and disparate data sets need to be joined together to answer cross-channel questions, identify overlaps or to find missing content. Origami Logic correlates and fuses data across channels and sources, then harmonizes cross-channel data, breaking down silos between channels, media, and platforms, so that you can ask questions that span large sets of data.
- Map and harmonize metric names and definitions across platforms and channels
- Map creative and message fields across assets, such as titles, descriptions, posts, imagery, etc.
- Align account structures across platforms, such as accounts, campaigns, ad groups, etc.
- Merge paid performance and spend for sponsored posts with organic results of the original post