The Origami Logic platform is designed to handle the high-volume, heterogenous requirements of today’s complex marketing data ecosystem. The platform consists of three key elements: Unified Data Engine, InsightStudio, and Open Architecture.
Unified Data Engine
The heart of the Origami Logic platform is its Unified Data Engine (UDE). It was architected to collect, refine, organize, integrate and analyze high volumes of marketing data, a must-have requirement for today’s digital marketing campaigns. In a live deployment at one of the world’s largest CPG companies, the UDE processes over 70M marketing signals from over 7,000 different data sources across a variety of channels every day.
Key Features of UDE
- Built on scalable distributed services, each running on its own virtual machine, to independently scale based on workload and performance requirements
- Data ingest and processing is enabled by the Marketing GraphTM, a unique data model that defines the multidimensional relationships native to marketing
- Spark-based analytics module performs all calculations in-memory. Data is flexibly organized, unlike other solutions that store pre-aggregated data