How We Serve Marketers

Proven Path to Measurement Success

We follow a step-by-step deployment methodology that has been honed over years of working with the most sophisticated marketers and the world’s largest brands. Origami’s software consultants and marketing savvy account managers partner with customers to understand their desired outcomes and in turn design and deliver a measurement solution that supports business objectives. Our results-focused approach includes these critical steps:

  • Performing a thorough business value assessment with stakeholders
  • Conducting a current-state discovery and future-state goal setting exercise
  • Developing information architecture to organize data feeds, tags, formulas and KPIs
  • Defining use cases and actionable dashboards and visualizations
  • Implementing, maintaining and optimizing your solution environment

Structured Methodology

Multi Disciplinary Team

Multi-Disciplinary Marketing Experts

Our professional services team is focused exclusively on serving the needs of marketers, analysts, and agency teams. For each engagement, we provide our customers with a multi-disciplinary team that complements in-house resources. Our seasoned consultants include experts in marketing leadership, digital marketing, measurement and analytics, dashboard design, and software implementation. Our commitment is to help our customers achieve their business goals, and we recognize that process design, training, and change management are essential success factors for all technology deployments.

Information Design for Complex Measurement

Marketers are faced with staggering volumes of data and need to unravel the dynamic relationships between social media, display advertising, search, mobile, web, CRM, email, and more. Our consultants leverage the power of the Marketing GraphTM to deliver a powerful information architecture that supports modern measurement. We help customers define the relationships between disparate campaigns, activities, creative assets, and performance metrics. Our rigorous process includes mapping the marketing data sources that need to be collected, building tag rules for products, geos, campaigns, etc., establishing metrics hierarchies, devising formulas for KPI calculations, and much more.

Information Architecture

Visual Design Process

Visual Design and Storytelling With Data

Marketers know the power of storytelling so it’s vital that performance data is presented in a clear, concise and compelling manner. As part of our implementation methodology, a graphic designer partners with our customers to wireframe dashboards using the best practices of design. We incorporate customers’ unique brand elements to ensure a familiar look and organize navigation, charts and text in a way that promotes deep comprehension and ease of use. InsightStudio, our advanced dashboard building app, provides an extensive toolset and visualization library that includes everything marketers need transform data into visual stories on the fly that are meaningful for marketers.

Managing Change and Maximizing Value

Sustained success with marketing measurement is a journey that continues after the initial technology implementation is complete. We work with our customers to design and roll-out processes that ensure stakeholders are fully trained and have access to the right data at the right time. Our consultants and designers consider the unique measurement needs of users by role and drive collaboration among diverse groups including campaign teams, brand teams, analysts, agencies, IT and other vendors. Origami takes pride in partnering with customers for the long term, and we work collaboratively to optimize the solution and address new customer challenges as they arise.

Change Management

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“Origami Logic has helped visualize the wealth of data we have, and
better explain the impact our digital marketing has on the business.”

Director of Social and Digital Content

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See what your marketing data can do for you. Talk to an expert today.