Digital video advertising is a critical tool for marketers in today’s online, content-driven landscape, and brands are experimenting with creatives across a multitude of channels and audience segments. Managing performance requires collecting and aggregating video-specific metrics, making manual reporting tedious and error prone. Origami Logic can help you measure video metrics correctly to understand a campaign’s impact on awareness, engagement, and conversions.
Establish a foundation for video campaign measurement to prove ROI
- Combine video metrics from publisher, programatic and social channels
- Tie video campaign performance to conversions and critical KPIs
- Compare how video creatives perform by audience segments
- Enable collaboration across digital and TV planning teams