Measurement Built
for the Speed of Marketing

Top brands and agencies need marketing measurement solutions
purpose-built for the unique demands of today’s modern marketers.
Solutions For

Global brands depend on Origami Logic to understand their vast array of marketing performance data, across every channel and platform. Marketers can measure complex campaigns in real-time and see what’s working and what’s not, so they can optimize their efforts.

Solutions For
IT & Data Science

Business intelligence teams need reliable access to marketing data to support corporate analytics initiatives. Origami Logic cleanses and harmonizes your marketing data and our OpenExport utility automates the task of providing the data updates your analysts need.

Solutions For

Agencies are under pressure from clients to meet ROI targets while satisfying demands for reporting and insight. Agency teams rely on Origami Logic to automate campaign performance reporting and furnish clients with transparent access to real-time data.

Select Your Preferred Solution

Marketing Dashboard

CMO Dashboard

Marketers leaders need continuous, always-updated access to marketing results expressed the way that business is measured – across channels, brands, and regions. With Origami Logic, you get complete visibility to all of your marketing results, whether executed internally or through agency partners. The result is a single version of marketing truth for your global team and a straightforward way to measure marketing’s contribution to the bottom line.

All of your marketing performance data and insights in one place

  • Build transparency and accountability across your internal and external teams
  • Monitor progress against your defined KPIs versus goals at a glance
  • Monitor media spend with real-time data from partners and publishers
  • Eliminate manual reporting and refocus team on leveraging insights
Marketing Dashboard

Marketing Measurement

Cross-Channel Measurement

Modern marketers rely on a complex mix of channels and tools, making it more important than ever to have a comprehensive view of campaign performance. Origami Logic lets you see how content is working across various channels and in which stages of the customer lifecycle. Identify your best-performing tactics and shift resources away from efforts that aren’t working to drive performance.

Determine what’s working across all your online and offline marketing channels

  • Easily find performance data from all channels and campaigns in a single platform
  • Drill down from summary view to see performance details for creative assets
  • Visualize campaign performance by channel, audience, geography, etc.
  • Receive alerts to stay on top of time-sensitive optimizations.

Social Media Measurement

Social Performance Measurement

Tracking and analyzing social performance can be a confusing and time-consuming exercise due to massive volume of marketing signals scattered across paid, owned and earned channels. Origami Logic provides marketing teams with a single platform to measure results, track progress towards business goals and objectives, and gain a better understanding of social’s contribution to overall marketing results.

Unify social measurement and view results in context of business objectives

  • Single view of social marketing performance across all media and activation channels
  • View best performing content with creatives and performance data combined
  • Drill down to individual posts, tweets, and videos to find strategies that drive performance
  • Gain visibility into broader social impact on website activity and conversions
Social Media Measurement

Video Performance Measurement

Digital video advertising is a critical tool for marketers in today’s online, content-driven landscape, and brands are experimenting with creatives across a multitude of channels and audience segments. Managing performance requires collecting and aggregating video-specific metrics, making manual reporting tedious and error prone. Origami Logic can help you measure video metrics correctly to understand a campaign’s impact on awareness, engagement, and conversions.

Establish a foundation for video campaign measurement to prove ROI

  • Combine video metrics from publisher, programatic and social channels
  • Tie video campaign performance to conversions and critical KPIs
  • Compare how video creatives perform by audience segments
  • Enable collaboration across digital and TV planning teams
Video Performance Measurement

Audience Segment Analytics

To understand the impact of messaging and content, it’s helpful to slice-and-dice campaign performance results by audience segments. Origami blends together audience data with campaign data so that you can measure how marketing efforts are performing across key demographic segments.

Understand your marketing performance in the context of key audiences

  • Understand campaign and content performance in an audience context
  • View campaign, content, and channel results by audience segments
  • Explore specific questions about audience engagement with ad hoc reporting
  • Drive a consistent definition of audience segments across your organization
Audience Segment Analytics

Media Transparency

The media supply chain is murky at best, making it difficult for marketers to manage their spend, agencies, and teams and drive effectiveness across the ever-expanding universe of digital and offline channels. Brands are concerned about losing control and agencies are strained by reporting demands of their clients. Origami Logic helps brands and agencies share ownership of performance data and track progress against meaningful KPIs for their teams.

Elevate the conversation from reporting to optimizing campaign performance

  • Build data transparency and accountability across your global marketing team
  • Track media spend with data sourced directly from publishers and platforms
  • Enable a “trust but verify” culture that involves agencies in shared goals
  • Consistently define metrics and KPIs across internal and external teams
Media Transparency

Marketing Data Stream

The unified data that Origami Logic provides to your marketing team can easily be shared with other teams in your organization. Select the marketing metrics and campaign results you want to share and export cleansed and harmonized cross-channel marketing data to your corporate data lake or IT hub. With Origami Logic’s OpenExport utility, eliminate the manual data wrangling required to support advanced mix modeling, financial analysis, and long-term corporate planning.

Share marketing results and insights throughout the enterprise

  • Export cleansed and harmonized marketing data to your data lake
  • Automated data stream so your organization has access to current data
  • Maintain close alignment between corporate and marketing reporting
  • Eliminate the labor-intensive process of building ad hoc reports
Marketing Data Stream

Agency Solutions

Marketing agencies are challenged with meeting the increasingly complex reporting needs of their clients. Keeping up with even basic performance reporting requires a lot of time and human resources and scaling manual processes is impractical. Ad hoc requests create agency fire drills, putting further demands on strained resources and limiting time spent managing ongoing campaigns.

Delight your clients with real-time access to sophisticated reporting

  • Daily updates alert you and your clients to performance changes
  • Respond to ad hoc reporting inquiries quickly and accurately
  • Add or change data classifications to define new views and segments
  • Reallocate time saved on manual reporting to focus on strategy
Agency Solutions

See what your marketing data can do for you. Talk to an expert today.